<?xml version="1.0" encoding="us-ascii"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><lastBuildDate>Thu, 20 Nov 2008 11:50:19 GMT</lastBuildDate><atom:link href="http://www.fwicki.com/rss/shermanhu88/Wordpress-Blogging" rel="self" type="application/rss+xml" /><ttl>24</ttl><title>Wordpress Blogging</title><link>http://www.fwicki.com/fwickis/shermanhu88/Wordpress-Blogging</link><description>Showcasing Wordpress blogging tutorials, blogging videos, and other Wordpress tools, tips and tricks.</description><generator>Fwicki.Com - Fwicki Feed Generator</generator><language>en-us</language><image><url>http://www.fwicki.com/images/ui/feed-link.jpg</url><title>Fwicki - RSS Feed Management</title><link>http://www.fwicki.com/fwickis/shermanhu88/Wordpress-Blogging</link><description>Fwicki - RSS Feed Management</description><width>44</width><height>45</height></image><item><title>Bryan Eisenberg RSS Interview, part 1: Making RSS Radars Work to Increase Your Sales</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/106431133/bryan_eisenberg_rss_interview_part_1_making_rss_radars_work_to_increas.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/106431133/bryan_eisenberg_rss_interview_part_1_making_rss_radars_work_to_increas.php206</guid><description>&lt;p&gt;Part of the upcoming 2007 edition of the &lt;a href="http://rss.marketingstudies.net" target="_blank"&gt;RSS Marketing e-book&lt;/a&gt; are also the interviews we are doing with various internet marketing experts and RSS practitioners. In the following days and hopefully not too many weeks, we'll be posting those interviews here.&lt;/p&gt;
&lt;p&gt;I'm sure most of you have heard of &lt;a href="http://www.futurenowinc.com/bios.htm#Bryan" target="_blank"&gt;&lt;strong&gt;Bryan Eisenberg&lt;/strong&gt;&lt;/a&gt; before. Bryan is the leading worldwide authority on internet marketing optimization and website persuasion architecture. He was also one of the few marketers that got on the RSS Marketing bandwagon early on.&lt;/p&gt;
&lt;p&gt;Recently, Bryan started exploring &lt;a href="http://rssdiary.marketingstudies.net/content/robin_good_on_newsmastering_and_becoming_the_1_content_source_in_your_.php" target="_blank"&gt;&lt;strong&gt;RSS Radars&lt;/strong&gt;&lt;/a&gt; as a tool to increase the traffic to their optimization portal GrokDotCom.com, increase visitor loyalty, position the website as the key news source for internet optimization ... and naturally &lt;strong&gt;facilitate online sales&lt;/strong&gt; of their books and consulting services. &lt;a href="http://today.futurenowinc.com/" target="_blank"&gt;Take a look here.&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;But while most RSS Radars are based on &lt;strong&gt;contextually filtering content&lt;/strong&gt; from selected third-party RSS feeds, the &lt;a href="http://today.futurenowinc.com/" target="_blank"&gt;GrokDotCom.com RSS Radars&lt;/a&gt; go far beyond anything else we have seen on the market so far. &lt;/p&gt;
&lt;p&gt;Instead of relying only on contextual content filtering to select the most relevant third-party content, they are employing &lt;strong&gt;a number of additional filters&lt;/strong&gt;, such as the amount of linkage the story is receiving, source relevance and credibility, and so on ... and they're calling it a discovery engine.&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;What are their RSS Radar marketing goals?&lt;/li&gt;
  &lt;li&gt;How their RSS Radar is different from what you can generally see online?&lt;/li&gt;
  &lt;li&gt;What concrete results are they achieving?&lt;/li&gt;
  &lt;li&gt;What you can learn from their RSS marketing?&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;All of these answers, and more, available in the audio interview.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iprom.si/rokh/interviews/fin_eisenberg1.mp3" target="_blank"&gt;&lt;strong&gt;Click here to listen to the MP3 file&lt;/strong&gt; [14 minutes; 3 MB]    &lt;/a&gt;&lt;/p&gt; 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>RSS Audio Interviews and Conversations</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>Amazon.com Discussions and Reviews via RSS</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/108106670/amazoncom_discussions_and_reviews_via_rss.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/108106670/amazoncom_discussions_and_reviews_via_rss.php207</guid><description>&lt;p&gt;I have to apologise to Amazon for missing on two of their RSS content delivery options, which I previously missed.&lt;/p&gt;

&lt;p&gt;Sorry guys, and thank you for the heads up.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.amazon.com/gp/discussionboard/cd/discussion.html/?ie=UTF8&amp;s=books&amp;asin=0545010225&amp;store=books&amp;cdThread=Tx1G0GU7KQ4X2AZ" taget="_blank"&gt;1. Product Discussions&lt;/a&gt;&lt;br /&gt;
Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about. &lt;/p&gt;

&lt;p&gt;The first one that comes to mind is TV.com and their &lt;a href="http://www.tv.com/prison-break/sona/episode/984917/reviews.html" target="_blank"&gt;community show reviews&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.amazon.com/gp/cdp/member-reviews/A281NPSIMI1C2R/" target="_blank"&gt;2. Customer Reviews by Author&lt;/a&gt;&lt;br /&gt;
Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed.&lt;/p&gt; 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>RSS Examples</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>Ben Wattenberg's American Life</title><link>http://spectator.org/archives/2008/11/20/ben-wattenbergs-american-life</link><guid>http://spectator.org/archives/2008/11/20/ben-wattenbergs-american-life208</guid><description>Fighting Words : A Tale of How Liberals Created Neo-Conservatism By Ben J. Wattenberg The year was 1966.</description><category>Publishing,Media,New York</category><pubDate>Thu, 20 Nov 2008 14:07:00 GMT</pubDate></item><item><title>Adobe Premiere Pro CS4 Introduces Final Cut Pro Project Import</title><link>http://www.surfbits.com/?p=1839</link><guid>http://www.surfbits.com/?p=1839209</guid><description>Today, Adobe Systems Incorporated introduced Adobe Premiere Pro CS4 version 4.0.1 software , a major update to the leading start-to-finish professional video production solution.</description><category>Adobe Systems,Digidesign,Software,Startups</category><pubDate>Thu, 20 Nov 2008 13:03:26 GMT</pubDate></item><item><title>Log Book Loans</title><link>http://www.propeller.com/story/2008/11/20/log-book-loans/</link><guid>http://www.propeller.com/story/2008/11/20/log-book-loans/210</guid><description>Log Book Loans &gt;&gt; Posted By Best-Schott 4 minutes ago in Business &amp;amp; Finance 1.0 Scale of 1 to 10 Read: 0 Propped: 1 Prop it Log book loans are Loans secured on a car.</description><pubDate>Thu, 20 Nov 2008 12:59:19 GMT</pubDate></item><item><title>Humanized Temperature Gadgets - The Lunar Baby Thermometer</title><link>http://www.trendhunter.com/trends/baby-thermometer-forehead-temperature-ergonomics-design</link><guid>http://www.trendhunter.com/trends/baby-thermometer-forehead-temperature-ergonomics-design211</guid><description>We've all had a parent touch our foreheads to see if we have a fever. Designer Duck Young Kong has wed the loving touch of a parent with technology in his uber-elegant Lunar Baby Thermometer.</description><pubDate>Thu, 20 Nov 2008 12:45:42 GMT</pubDate></item><item><title>The 10-Step RSS Marketing Plan</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/100895284/the_10step_rss_marketing_plan.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/100895284/the_10step_rss_marketing_plan.php212</guid><description>&lt;p&gt;While RSS has certainly become well-established with most marketers, &lt;strong&gt;few are using it to its full advantage&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;Now, while the original &lt;a href="http://rss.marketingstudies.net"&gt;Unleash the Marketing &amp;amp; Publishing Power of RSS&lt;/a&gt; e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on &lt;strong&gt;optimizing your RSS marketing and getting as much as possible from it&lt;/strong&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The 10-step plan&lt;/strong&gt; is one of the tools we will be introducing in the 2007 edition, once it's launched (getting there:).&lt;/p&gt;
&lt;p&gt;Going through this plan will help you get as much as possible from RSS, on all levels. It will help you bring your RSS marketing to the same level as your e-mail marketing, and more.  &lt;/p&gt;
&lt;p&gt;But for now, here's a very quick summary of the steps from the process view point. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;1. Develop your RSS marketing strategy&lt;/strong&gt;&lt;br&gt;
  It all starts with a strategy that defines all the other elements of your RSS  marketing plan. Developing your RSS marketing strategy consists of planning  your RSS usage for each marketing function and integrating it with the rest of  your marketing mix, and setting the goals for each of the marketing functions.
&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;2. Start using RSS for business intelligence&lt;/strong&gt;&lt;br&gt;
  Conducting business intelligence using RSS is the first step to improving your  marketing overall. You will start by finding the right RSS Reader for you,  define your business intelligence needs, find the relevant information sources,  and implementing the right RSS business intelligence tools. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;3. Plan your overall outbound RSS content strategy&lt;/strong&gt;&lt;br&gt;
  Outbound communications using RSS are the most complex part of RSS marketing,  with numerous choices available to you. During this step you will define your  outbound communications target audiences, define your goals for each of them,  decide on your RSS feed publishing model, define your RSS feed content and  define your RSS feed content sources.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;4. Define your RSS marketing requirements &amp;amp; select your RSS marketing  vendor&lt;/strong&gt;&lt;br&gt;
  Defining your RSS marketing technology requirements and selecting the  appropriate vendor to supply you with all the features you need to support your  strategy.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;5. Plan your RSS content strategy on the content-item level&lt;/strong&gt;&lt;br&gt;
  Once you have prepared your overall RSS content strategy you need to plan your  RSS content-item level strategy, which essentially means getting the right  content in place within the feed to meet your objectives. This consists of  defining your writing style, defining the content item structure and defining  your calls-to-action.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;6. Promote your RSS feeds internally&lt;/strong&gt;&lt;br&gt;
  Simply publishing RSS feeds on your website is not enough to generate  subscribers. In this section you will define your RSS feed subscription  process, define the RSS feed promotion locations for your feeds, develop the subscription  offer and implement the other neccessary technical items to increase your  subscription growth.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;7. Promote your RSS feeds externally&lt;/strong&gt;&lt;br&gt;
  After setting everything correctly through your own channels, it is neccesary  to promote the RSS feeds using external websites as well. This process includes  optimizing your RSS feed for the search engines, submitting the feed to the  search engines and performing periodic pinging.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;8. Measure and optimize your RSS feeds&lt;/strong&gt;&lt;br&gt;
  Measurement and optimization are the two areas that can have the most profound  impact on your RSS success. This consists of defining the required metrics,  establishing the technical capacities for measurement, measuring and optimizing  your content strategy and measuring and optimizing your subscription generation  tactics.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;9. Use RSS to syndicate your content to other online media&lt;/strong&gt;&lt;br&gt;
  Use RSS to get your content published on other relevant media. The neccessary  steps for syndication are defining your target media, defining your RSS feed  content, preparing the right syndication tools and promoting your syndication  offerings.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;10. Use RSS to enhance your  website and brand&lt;/strong&gt;&lt;br&gt;
  Enhancing your website is about adding third-party content to enrich the user  experience, while enhancing your brand is about providing your own branded RSS  Reader.&lt;/p&gt;
 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>RSS Marketing</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>RSS Advertising</title><link>http://www.fwicki.com</link><guid>http://www.fwicki.com/8</guid><description>&lt;table width="100%" border="0" cellspacing="4" cellpadding="0"&gt;
  &lt;tr valign=top&gt;&lt;td width="80" align=center&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18429696"&gt;&lt;img src="http://gfxb.smpgfx.com/smp/lookinside-sr.gif" width=60 height=15 alt="Look inside this title" border=0&gt;&lt;/a&gt;&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18429696"&gt;&lt;img src="http://gfxc.smpgfx.com/060x080/18429696.gif" width="60" height="80" border="0" alt="Take a Bow - sheet music at www.sheetmusicplus.com" hspace=10&gt;&lt;/a&gt;&lt;/td&gt;
    &lt;td&gt;&lt;font face="Verdana, Arial, Helvetica, sans-serif" size="2"&gt;&lt;b&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18429696"&gt;Take a Bow&lt;/a&gt; .......&lt;/b&gt; By &lt;b&gt;&lt;em&gt;Rihanna&lt;/em&gt;&lt;/b&gt;.&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18429696"&gt;See more info...&lt;/a&gt;&lt;/font&gt;&lt;/font&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;</description><category>Technology</category><pubDate>Thu, 20 Nov 2008 11:50:19 GMT</pubDate></item><item><title>19th November, 2008</title><link>http://blogs.sun.com/VirtualBoxBuzz/entry/19th_november_2008</link><guid>http://blogs.sun.com/VirtualBoxBuzz/entry/19th_november_2008214</guid><description>Ubuntu, VirtualBox and suspend By ..:: neonatus ::.. And most of the time when suspending it with VirtualBox running.</description><pubDate>Thu, 20 Nov 2008 11:22:33 GMT</pubDate></item><item><title>Blog digest: Just Routes</title><link>http://www.independent.ie/business/technology/blog-digest-just-routes-1546493.html?r=RSS</link><guid>http://www.independent.ie/business/technology/blog-digest-just-routes-1546493.html?r=RSS215</guid><description>Although this is not technically a blog, I must single this website out as an essential Irish site to visit, simply because it lists almost all the bus routes around Dublin City.</description><pubDate>Thu, 20 Nov 2008 10:50:52 GMT</pubDate></item><item><title>Blogging, Podcasting, Video Blogging &amp; Social Media at ShermanLive.com</title><link>http://feeds.feedburner.com/~r/WordpressTutorials/~3/212972577/</link><guid>http://feeds.feedburner.com/~r/WordpressTutorials/~3/212972577/216</guid><description>Hi friends, thanks for your ongoing support of this blog and tutorials at WordpressTutorials.com. I really appreciate you...</description><pubDate>Tue, 08 Jan 2008 04:44:58 GMT</pubDate></item><item><title>New Marketing Thinking Required for Second Life?</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/97904383/new_marketing_thinking_required_for_second_life.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/97904383/new_marketing_thinking_required_for_second_life.php217</guid><description>&lt;p&gt;&lt;a href="http://www.mobilavenue.net/2007/02/28/new-thinking-required/" target="_blank"&gt;Mobil Avenue  accuses me&lt;/a&gt; of 20th century marketing thinking. I'm not quite sure what he has in mind, but it seems that my &lt;a href="http://rssdiary.marketingstudies.net/content/second_life_2_how_can_marketers_take_advantage.php" target="_blank"&gt;Second Life posts&lt;/a&gt; ticked off some people. &lt;/p&gt;
&lt;p&gt;Now, don't get me wrong, I see alot of development potential in virtual worlds, but &lt;a href="http://www.secondlife.com" target="_blank"&gt;Second Life&lt;/a&gt; as it is simply does not cut it. &lt;/p&gt;
&lt;p&gt;I won't go into the details again, but the sheer lack of economy of scales shows that something is wrong when you compare the investments in Second Life and the actual virtual world penetration. Not to mention the difficult user interface.&lt;/p&gt;
&lt;p&gt;Second Life is a good beginning, but &lt;strong&gt;virtual worlds have a far way to go before they deserve to be treated as seriously as some are treating them today&lt;/strong&gt;. Yes, Second Life should certainly be treated as a &lt;strong&gt;marketing/communications playground&lt;/strong&gt;, but not as a high importance marketing channel.&lt;/p&gt;
&lt;p&gt;If you want to call this 20th century thinking, go ahead. It is. As are economies of scale, profitability,  sales conversion, cost per order and other business &lt;em&gt;&amp;quot;relics&amp;quot;&lt;/em&gt;.&lt;/p&gt;
&lt;p&gt;And as you'll notice, 20th century thinking still works, even in 2007. We've all heard stories of the demise of advertising, the death of PR, the death of e-mail, the death of postal direct mail and so on ... but they're all alive, well and kicking still today, and will remain so.&lt;/p&gt;
&lt;p&gt;Actually, intrusive direct response TV advertising is still one of the most effective tools to generate sales. And it gives you more bang for the buck than almost any other marketing channel, including online. &lt;/p&gt;
&lt;p&gt;Do I like this? No. I'd love to believe that the internet is the alpha and omega of marketing. But it's not. It's the key &lt;strong&gt;connector&lt;/strong&gt;, but not the key &lt;strong&gt;driver&lt;/strong&gt;. That's the way things are, and as markters we need to employ 20th century thinking and use what works best ... and the numbers tell us that.&lt;/p&gt;
&lt;p&gt;But this doesn't mean we shouldn't &lt;strong&gt;play and test&lt;/strong&gt;. Quite on the contrary.&lt;/p&gt;
&lt;p&gt;OK, this conversation is getting somewhat beyond the original topic, and it's quite possible I'm not even getting what Mobil Avenue is trying to say:) &lt;/p&gt;
&lt;p&gt;And please don't get me started on 3D virtual webstores ... &lt;/p&gt;
&lt;p&gt;Of course, I might be wrong. And if I am, I'll be the first to change my stripes the next day. It's what marketers do. If a new thing comes up and works better than what you're doing, change. But every change first demand proof. Unless you're just testing ... because when you're testing, the rules of the game change. &lt;/p&gt; 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>Other RSS Related Ramblings</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>Facebook Etiquette Faux Paus?</title><link>http://feeds.feedburner.com/~r/WordpressTutorials/~3/164438324/</link><guid>http://feeds.feedburner.com/~r/WordpressTutorials/~3/164438324/218</guid><description>In my latest podcast episode #10, I present my biggest pet peeve to date in using Facebook...</description><category>Web Applications,Facebook</category><pubDate>Tue, 02 Oct 2007 21:25:09 GMT</pubDate></item><item><title>Beginners Guide to Mastering Web Basics - A New Facebook Group</title><link>http://feeds.feedburner.com/~r/WordpressTutorials/~3/147019791/</link><guid>http://feeds.feedburner.com/~r/WordpressTutorials/~3/147019791/219</guid><description>My new playground? Facebook.
Here are some stats that are astounding (Source: Shel Israel)
* Over 150,000 registrants daily. That&amp;#8217;s 1 million a week since January.
 * 35 million users today...</description><category>Social Media,Facebook</category><pubDate>Wed, 22 Aug 2007 18:47:35 GMT</pubDate></item><item><title>RSS Advertising</title><link>http://www.fwicki.com</link><guid>http://www.fwicki.com/15</guid><description>&lt;table width="100%" border="0" cellspacing="4" cellpadding="0"&gt;
  &lt;tr valign=top&gt;&lt;td width="80" align=center&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18450727"&gt;&lt;img src="http://gfxb.smpgfx.com/smp/lookinside-sr.gif" width=60 height=15 alt="Look inside this title" border=0&gt;&lt;/a&gt;&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18450727"&gt;&lt;img src="http://gfxc.smpgfx.com/060x080/18450727.gif" width="60" height="80" border="0" alt="I Kissed a Girl - sheet music at www.sheetmusicplus.com" hspace=10&gt;&lt;/a&gt;&lt;/td&gt;
    &lt;td&gt;&lt;font face="Verdana, Arial, Helvetica, sans-serif" size="2"&gt;&lt;b&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18450727"&gt;I Kissed a Girl&lt;/a&gt;&lt;/b&gt; ....... By &lt;b&gt;&lt;em&gt;Katy Perry&lt;/em&gt;&lt;/b&gt;.&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=18450727"&gt;See more info...&lt;/a&gt;&lt;/font&gt;&lt;/font&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;</description><category>Technology</category><pubDate>Thu, 20 Nov 2008 11:50:19 GMT</pubDate></item><item><title>Suzanne Senses Blog Fatigue - Do You?</title><link>http://feeds.feedburner.com/~r/WordpressTutorials/~3/125719540/</link><guid>http://feeds.feedburner.com/~r/WordpressTutorials/~3/125719540/221</guid><description>Suzanne Falter-Barns of GetKnownNow.com published to her blog, sensing &amp;#039;blog fatigue&amp;#039; amongst people&amp;#039;s lives...</description><pubDate>Mon, 18 Jun 2007 07:06:30 GMT</pubDate></item><item><title>Using RSS Radars in B2B CRM</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/104557573/using_rss_radars_in_b2b_crm.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/104557573/using_rss_radars_in_b2b_crm.php222</guid><description>&lt;p&gt;&lt;strong&gt;RSS Radars&lt;/strong&gt; are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a &lt;strong&gt;B2B Customer Relationship Management tool&lt;/strong&gt; to help you maintain customer loyalty and provide your customers with some additional added value. &lt;/p&gt;
&lt;p&gt;Just recently I received an e-mail from David Koopmans of &lt;a href="http://www.mokummarketing.com" target="_blank"&gt;Mokum Marketing&lt;/a&gt;, who gave me the idea for this post.&lt;/p&gt;
&lt;p&gt;David's idea is simple:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Tag articles of interest to your customers using a service like &lt;a href="http://www.diigo.com/" target="_blank"&gt;Diigo&lt;/a&gt; or &lt;a href="http://del.icio.us/" target="_blank"&gt;Del.icio.us&lt;/a&gt;&lt;/li&gt;
  &lt;li&gt;Provide them with an RSS feed to deliver them the articles as they are updated&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This is how David sees the usefulness of such an application:&lt;br&gt;
  &lt;em&gt;&amp;quot;The idea is very attractive though; in B2B we often manage a relatively small number of relationships, but they are deep and we want to make them deeper.&amp;quot;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;But, there are two problems:&lt;/p&gt;
&lt;ul&gt;
  &lt;li&gt;Tagging the articles using a public service like Diigo or Del.icio.us would make the feeds publicly available, making the service less value due to lack of uniqueness, as also noted by David&lt;/li&gt;
  &lt;li&gt;Tagging relevant articles every day takes time ... time that busy B2B marketers usually don't have, especially if you want to cater a tag-based RSS feed for each of your clients&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This is where RSS Radars can come in, enabling you to&lt;strong&gt; aggregate&lt;/strong&gt; dozens or hundreds of RSS feeds,&lt;strong&gt; filter&lt;/strong&gt; them for the relevant keywords to get only the most relevant content for a specific client, and provide that client with his own &lt;strong&gt;customized RSS feed&lt;/strong&gt;, using a service like &lt;a href="http://www.mysyndicaat.com" target="_blank"&gt;MySyndicaat.com&lt;/a&gt; or &lt;a href="http://pipes.yahoo.com" target="_blank"&gt;pipes.yahoo.com&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Plus, using &lt;a href="http://www.freewebmasterhelp.com/tutorials/htaccess/" target="_blank"&gt;.htaccess&lt;/a&gt; you can easily password protect each feed for each individual client.&lt;/p&gt;
&lt;p&gt;More details in the 2007 edition of the &lt;a href="http://rss.marketingstudies.net" target="_blank"&gt;RSS e-book&lt;/a&gt;:)   &lt;/p&gt;
 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>RSS Marketing</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>Typepad Releases Page And Static Home Page Features</title><link>http://feeds.feedburner.com/~r/WordpressTutorials/~3/125566840/</link><guid>http://feeds.feedburner.com/~r/WordpressTutorials/~3/125566840/223</guid><description>On May 16, 2007, Typepad released on its official blog a new feature: Pages...</description><pubDate>Sun, 17 Jun 2007 15:39:09 GMT</pubDate></item><item><title>Keeping It Simple with ShermanLive.com Podcast</title><link>http://feeds.feedburner.com/~r/WordpressTutorials/~3/109580706/</link><guid>http://feeds.feedburner.com/~r/WordpressTutorials/~3/109580706/224</guid><description>Hey there, I launched ShermanLive.com on April 14th, 2007 - whoohoo!
ShermanLive...</description><category>How To</category><pubDate>Mon, 16 Apr 2007 21:26:04 GMT</pubDate></item><item><title>Transgender Day of Remembrance: Trans global</title><link>http://www.vueweekly.com/article.php?id=10273</link><guid>http://www.vueweekly.com/article.php?id=10273225</guid><description>There are almost 400 entries on the list, and each year an average of 18 more are added.</description><category>Gay/Lesbian,Transgendered</category><pubDate>Thu, 20 Nov 2008 04:17:57 GMT</pubDate></item><item><title>Notes on a Django Migration</title><link>http://birdhouse.org/blog/2008/11/19/notes-on-a-django-migration/</link><guid>http://birdhouse.org/blog/2008/11/19/notes-on-a-django-migration/226</guid><description>Earlier this year, I inherited responsibility for the website of the Knight Digital Media Center at UC Berkeley's Graduate School of Journalism .</description><pubDate>Wed, 19 Nov 2008 21:50:54 GMT</pubDate></item><item><title>What You Can Do With Amazon RSS Now?</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/96457948/what_you_can_do_with_amazon_rss_now.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/96457948/what_you_can_do_with_amazon_rss_now.php227</guid><description>&lt;p&gt;If I keep this up, I might actually get the reputation of picking on Amazon.com as a hobby &lt;em&gt;[just take a look at &lt;a href="http://rssdiary.marketingstudies.net/content/is_amazon_missing_the_rss_advertising_opportunity.php" target="_blank"&gt;Is Amazon Missing the RSS Advertising Opportunity?&lt;/a&gt;, &lt;a href="http://rssdiary.marketingstudies.net/content/why_is_everyone_missing_the_rss_transactional_messaging_opportunity.php" target="_blank"&gt;Why is Everyone Missing the RSS Transactional Messaging Opportunity?&lt;/a&gt; and &lt;a href="http://rssdiary.marketingstudies.net/content/get_the_most_from_rss_marketing_take_your_dm_hat_off.php" target="_blank"&gt;Get the Most from RSS Marketing ... Take Your DM Hat Off!&lt;/a&gt;]&lt;/em&gt;.&lt;/p&gt;

&lt;p&gt;It's just one of those things. You see a company that could really go above and beyond with RSS and really use it to drive revenues, but they just don't do it. &lt;/p&gt;

&lt;p&gt;But at least they're showing some activitiy lately ...&lt;br /&gt;
&lt;em&gt;[in addition to removing their list of relatively useless category feeds, which used to be available &lt;a href="http://www.amazon.com/exec/obidos/subst/xs/syndicate.html/104-4223571-5356714" target="_blank"&gt;here&lt;/a&gt;]&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;a) Gold Box&lt;/strong&gt;&lt;br /&gt;
&lt;a href="http://www.amazon.com/gp/goldbox" target="_blank"&gt;Gold Box&lt;/a&gt; is a service that provides you with personalized deals every day. It finally has an RSS feed with your daily deals. &lt;/p&gt;

&lt;p&gt;But, unfortunatelly, the &lt;a href="http://rssfeeds.s3.amazonaws.com/goldbox" target="_blank"&gt;RSS feed&lt;/a&gt; only provides brief information about the product, instead of also giving you a direct purchase link, some of the latest product reviews and other information that could facilitate the sale. Also, there's no personalization, or so it seems. Why not give me an RSS feed with just the special deals for me, based on my previous purchases?&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;b) &lt;a href="http://www.amazon.com/gp/plog" target="_blank"&gt;Plog&lt;/a&gt;&lt;/strong&gt;&lt;br /&gt;
This is one of the genius Amazon ideas. Each Plog is personalized to the individual user, giving him the latest blog posts from Amazon's authors (&lt;em&gt;just from the authors' whos books you've purchased&lt;/em&gt;), and it also comes with a targeted RSS feed, matching the Plog content you see when you're logged-in. You can also subscribe to additional blog content manually.&lt;/p&gt;

&lt;p&gt;Also, Amazon is promising that we'll be soon able to track latest releases, changes to our orders and "much more" through our plogs, which will presumably also come be published in our targeted RSS feeds.&lt;/p&gt;

&lt;p&gt;Amazon, please keep this up. Make us happy:)&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;c) &lt;a href="http://www.amazon.com/gp/browse.html?node=3435361&amp;" target="_blank"&gt;The Amazon API&lt;/a&gt;&lt;/strong&gt;&lt;br /&gt;
But let's be fair to Amazon. Even though their end-user RSS feed offering is poor, they do provide developers with the ability to create their own RSS feeds from Amazon, by integrating with their API.&lt;/p&gt;

&lt;p&gt;Here are some examples:&lt;/p&gt;

&lt;p&gt;&lt;a href="http://RSStalker.com" target="_blank"&gt;&lt;strong&gt;RSStalker.com&lt;/strong&gt;&lt;/a&gt; - provides a variety of Amazon product tracking options via RSS, such as a &lt;em&gt;10% price drop feed &lt;/em&gt;that lets you know when a product that RSStalker is tracking via Amazon drops 10% in price; RSS feeds from your wishlists; last 25 price changes in a selected Amazon category, and more.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;a href="http://baebo.francisshanahan.com/Default.aspx" target="_blank"&gt;Baebo&lt;/a&gt;&lt;/strong&gt; - provides a persistant search RSS feed for Amazon products, based on your keywords.&lt;/p&gt;

&lt;p&gt;More great examples floating around ...&lt;/p&gt; 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>RSS Examples</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>Are you loco for locavores?</title><link>http://www2.hickoryrecord.com/content/2008/nov/19/are-you-loco-locavores/entertainment-columnists/</link><guid>http://www2.hickoryrecord.com/content/2008/nov/19/are-you-loco-locavores/entertainment-columnists/65</guid><description>Alright class, we know what an omnivore, a herbivore and a carnivore is. Does anyone know what a locavore is? Does anyone know what it means? No, it doesn't mean a person who eats crazy people.</description><pubDate>Wed, 19 Nov 2008 21:23:46 GMT</pubDate></item><item><title>RSS Advertising</title><link>http://www.fwicki.com</link><guid>http://www.fwicki.com/24</guid><description>&lt;table width="100%" border="0" cellspacing="4" cellpadding="0"&gt;
  &lt;tr valign=top&gt;&lt;td width="80" align=center&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17262200"&gt;&lt;img src="http://gfxb.smpgfx.com/smp/lookinside-sr.gif" width=60 height=15 alt="Look inside this title" border=0&gt;&lt;/a&gt;&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17262200"&gt;&lt;img src="http://gfxc.smpgfx.com/060x080/17262200.gif" width="60" height="80" border="0" alt="Listen - sheet music at www.sheetmusicplus.com" hspace=10&gt;&lt;/a&gt;&lt;/td&gt;
    &lt;td&gt;&lt;font face="Verdana, Arial, Helvetica, sans-serif" size="2"&gt;&lt;b&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17262200"&gt;Listen&lt;/a&gt;&lt;/b&gt; .......(from Dreamgirls). By &lt;b&gt;&lt;em&gt;Beyonce&lt;/em&gt;&lt;/b&gt;.&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17262200"&gt;See more info...&lt;/a&gt;&lt;/font&gt;&lt;/font&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;</description><category>Technology</category><pubDate>Thu, 20 Nov 2008 11:50:19 GMT</pubDate></item><item><title>Walker Blogs survey results</title><link>http://blogs.walkerart.org/newmedia/2008/11/19/walker-blogs-survey-results/</link><guid>http://blogs.walkerart.org/newmedia/2008/11/19/walker-blogs-survey-results/67</guid><description>Thanks to everyone who took our Blogs survey over the past couple of weeks. We received a good amount of feedback that we're in the process of digesting.</description><category>Science / Technology,iPod,Internet,Blog News</category><pubDate>Wed, 19 Nov 2008 20:16:27 GMT</pubDate></item><item><title>Wordpress PlugIns You Should Be Using</title><link>http://www.associatedcontent.com/article/1194382/wordpress_plugins_you_should_be_using.html</link><guid>http://www.associatedcontent.com/article/1194382/wordpress_plugins_you_should_be_using.html68</guid><description>If you are a blogger using Wordpress there are several plug-ins you should be using.</description><pubDate>Wed, 19 Nov 2008 19:29:59 GMT</pubDate></item><item><title>Quick RSS SEO Tips</title><link>http://feeds.feedburner.com/~r/TheRssDiary/~3/96440370/quick_rss_seo_tips.php</link><guid>http://feeds.feedburner.com/~r/TheRssDiary/~3/96440370/quick_rss_seo_tips.php69</guid><description>&lt;p&gt;&lt;a href="http://www.webpronews.com/topnews/2007/02/20/ses-london-getting-the-most-out-of-blogging-rss" target="_blank"&gt;WebProNews has a short summary&lt;/a&gt; from &lt;a href="http://www.searchingforprofit.com/" target="_blank"&gt;Amanda Watlington's&lt;/a&gt; tips for SEO optimization of your RSS feeds:&lt;/p&gt;

&lt;blockquote&gt;&lt;em&gt;1. Subscribe to your own feed and claim it on blog engine Technorati

&lt;p&gt;2. Focus your feed with a keyword theme&lt;/p&gt;

&lt;p&gt;3. Use keywords in the title tag; keep it under 100 characters&lt;/p&gt;

&lt;p&gt;4. Most feed readers display feeds alphabetically, title accordingly&lt;/p&gt;

&lt;p&gt;5. Write description tags as if for a directory; keep them under 500 characters&lt;/p&gt;

&lt;p&gt;6. Use full paths on links and unique URLs for each item&lt;/p&gt;

&lt;p&gt;7. Provide email updates for the non-techies&lt;/p&gt;

&lt;p&gt;8. Offer an HTML version of your feed&lt;/p&gt;

&lt;p&gt;9. For branding, add logo and images to your feed&lt;/em&gt; &lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;Now, let's add some tips from &lt;a href="http://rssdiary.marketingstudies.net/content/optimize_your_rss_feed_for_better_search_placement.php" target="_blank"&gt;Stephan Spencer&lt;/a&gt; and continue with the numbering:&lt;/p&gt;

&lt;blockquote&gt;&lt;em&gt;10. Full text, not summaries 

&lt;p&gt;11. 20 or MORE items (not just 10)&lt;/p&gt;

&lt;p&gt;12. Multiple feeds (by category, latest comments, comments by post)&lt;/p&gt;

&lt;p&gt;13. Keyword-rich item [title]&lt;/p&gt;

&lt;p&gt;14. Your brand name in the item [title]&lt;/p&gt;

&lt;p&gt;15. Your most important keyword in the site [title] container&lt;/p&gt;

&lt;p&gt;16. Compelling site [description]&lt;/p&gt;

&lt;p&gt;17. Don't put tracking codes into the URLs (e.g. &amp;source=rss)&lt;/p&gt;

&lt;p&gt;18. An RSS feed that contains enclosures (i.e. podcasts) can get into additional RSS directories &amp; engines&lt;/em&gt;&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;And to round this off, a summary of &lt;a href="http://rssdiary.marketingstudies.net/content/use_rss_to_increase_your_traffic_now_part_1.php" target="_blank"&gt;my own tips&lt;/a&gt; [&lt;a href="http://rssdiary.marketingstudies.net/content/use_rss_to_increase_your_traffic_now_part_2.php" target="_blank"&gt;part 2 here&lt;/a&gt;] for using RSS to drive traffic to your site:&lt;/p&gt;

&lt;blockquote&gt;19. Get your RSS content (proactively) syndicated on other relevant websites [&lt;em&gt;just the headlines and summaries of course&lt;/em&gt;]

&lt;p&gt;20. Submit your RSS feeds to all the RSS search engines and directories&lt;/p&gt;

&lt;p&gt;21. Use RSS to add relevant third-party content [&lt;em&gt;again, just headlines and summaries&lt;/em&gt;] to your website to gain additional SE weight for your keywords&lt;/p&gt;

&lt;p&gt;22. Use RSS to deliver all of your frequently updated content, not just for your latest blog posts&lt;/p&gt;

&lt;p&gt;23. Whenever the content in your feed changes, ping the most important search engines and directories [&lt;em&gt;yes, you don't need a blog for this&lt;/em&gt;]&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;Do you have more tips?&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;(a) &lt;/strong&gt;Post them in the comments form below.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;(b)&lt;/strong&gt; E-mail me at &lt;em&gt;info@marketingstudies.net &lt;/em&gt;and let's set-up an interview&lt;/p&gt; 
&lt;table border="1" cellpadding="5" cellspacing="2" bordercolor="#FFFFFF"&gt;
  &lt;tr&gt;
    &lt;td bordercolor="#003366" bgcolor="#f5f5f5"&gt;&lt;font size="2"&gt;&lt;strong&gt;How Can RSS Power Your Internet Marketing and Publishing?&lt;/strong&gt;&lt;br&gt;
      Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.&lt;br&gt;
      &lt;a href="http://rss.marketingstudies.net/book/?src=feed"&gt;Click here and get the step-by-step guide to taking full marketing advantage of RSS. &lt;/a&gt;&lt;/font&gt;&lt;a href="http://rss.marketingstudies.net/index.html?src=feed"&gt;&lt;/a&gt;&lt;/td&gt;
  &lt;/tr&gt;
&lt;/table&gt;
</description><category>RSS SEO and Traffic Generation</category><pubDate>Mon, 17 Nov 2008 07:48:42 GMT</pubDate></item><item><title>Offensive Cartoons on Websites</title><link>http://www.indonesiamatters.com/2770/disgusting-cartoons-websites/</link><guid>http://www.indonesiamatters.com/2770/disgusting-cartoons-websites/70</guid><description>Website and blog owners scramble to delete offensive cartoons as the government, MUI and PKS bear down on them.</description><category>Blog News</category><pubDate>Wed, 19 Nov 2008 19:27:12 GMT</pubDate></item><item><title>Semiologic Pro 5.6 Released</title><link>http://www.semiologic.com/2008/08/18/semiologic-pro-56-released/</link><guid>http://www.semiologic.com/2008/08/18/semiologic-pro-56-released/71</guid><description>All:
Changes in SLP 5.6:

WordPress 2.6.1 (See this WP blog post including a demo video for information on the new functionality)
Enhancement to TinyMCE toolbar with the TinyMCE Advanced Plugin
 Category ordering
Improved comment management including quick reply
 Virtual robots.txt creation and management
 Tags for static pags - now a separate plugin
 New MyBlogLogReader widget
 New Tag Cloud widgets - Allows multiple tag clouds such as sidebar and inline in your 404 page with page tags and tag cloud configuration options. (...)</description><category>Blog,Highlights,Releases,WordPress</category><pubDate>Mon, 18 Aug 2008 19:55:01 GMT</pubDate></item><item><title>Silo Structured Websites</title><link>http://www.semiologic.com/2008/04/27/silo-structured-websites/</link><guid>http://www.semiologic.com/2008/04/27/silo-structured-websites/72</guid><description>Update Notice &amp;#8212; I&amp;#039;ve moved the piece on silo web design into a newly created seo resources section, and I&amp;#039;ve consequently update the silo widgets plugin&amp;#039;s page.

Spread the Word! (...)</description><pubDate>Sun, 27 Apr 2008 10:52:38 GMT</pubDate></item><item><title>Blogging Success Factors</title><link>http://www.semiologic.com/2008/04/27/blogging-success-factors/</link><guid>http://www.semiologic.com/2008/04/27/blogging-success-factors/73</guid><description>In Resources &amp;#8212; I&amp;#039;ve compiled a few blogging success factors.

Spread the Word! (...)</description><category>Blog,Highlights,WordPress</category><pubDate>Sun, 27 Apr 2008 10:20:26 GMT</pubDate></item><item><title>The Three Buttons</title><link>http://andywibbels.com/</link><guid>http://andywibbels.com/74</guid><description>
             &lt;img src="http://andywibbels.com/images/internet-marketing-diagram.png" height="159" width="400" /&gt;
	  &lt;p&gt;While I was taking a break from the newsletter and blog, I'd done a lot of reconsideration of the massive hairwad that is internet marketing and doing business online. &lt;/p&gt;
	  &lt;p&gt;When I was a young one, my family had gone to the symphony with my grandparents. During the intermission, my grandmother leaned over and asked me what instrument I liked most, who I wanted to be in symphony. I considered the strings, the woodwinds, the brass and the percussion and instead pointed at the conductor. &lt;/p&gt;
	  &lt;h2&gt;The Right to Tinker &lt;/h2&gt;
	  &lt;p&gt;Later on, when I was directing plays, I learned  how much I enjoyed conducting things around me. My slogan was &lt;em&gt;Directing isn't telling people what to do but showing them where they can go&lt;/em&gt;. The same attraction came out with  theatre theory courses  (favorites: &lt;a href="http://en.wikipedia.org/wiki/Epic_Theatre"&gt;Brecht&lt;/a&gt;, &lt;a href="http://en.wikipedia.org/wiki/Theatre_of_Cruelty"&gt;Artaud&lt;/a&gt; and &lt;a href="http://en.wikipedia.org/wiki/Peter_Brook#The_Empty_Space"&gt;Peter Brook a close third&lt;/a&gt;). We were studying &lt;strong&gt;complete worldviews&lt;/strong&gt; on how to make art (last week we'd looked at how &lt;a href="http://andywibbels.com/2008/11/everything-is-a-lifestyle/"&gt;&lt;strong&gt;lifestyle = worldview&lt;/strong&gt;&lt;/a&gt;). If you're an MBTI-fanatic, this would be &lt;a href="http://en.wikipedia.org/wiki/MBTI#Functions:_Sensing_.28S.29_.2F_iNtuition_.28N.29_and_Thinking_.28T.29_.2F_Feeling_.28F.29"&gt;my N side&lt;/a&gt; coming out - the iNtuitive preference that delights in seeing the past-present-future of a process from micro-to-macro levels (&lt;a href="http://www.personalitypage.com/INFJ.html"&gt;INFJ&lt;/a&gt;/&lt;a href="http://www.xeromag.com/fun/personality.html"&gt;paranoiac&lt;/a&gt; if you were wondering with &lt;a href="http://en.wikipedia.org/wiki/Taurus_%28astrology%29#Associated_traits"&gt;Taurus&lt;/a&gt; sign and  &lt;a href="http://www.newequations.com/soultypes/soultype7/index.html"&gt;Soul Type 7&lt;/a&gt;). &lt;/p&gt;
	  &lt;p&gt;I'm not a programmer by any stretch of the imagination. Mostly I just change a line of PHP code, reload it and see if it blows up. If it breaks, I change it back and refresh and then research some more. If it works, I try something else. I like to tinker.  I think you learn about a topic by seeing it in action - in execution - in process.&lt;/p&gt;
	  &lt;p&gt;And that is why I like looking at software frameworks. &lt;/p&gt;
	  &lt;h2&gt;Don't Repeat Yourself &lt;/h2&gt;
	  &lt;p&gt;A software framework is a complete view or opinion on how to develop an application. Popular frameworks like Java or Ruby on Rails or Microsoft's .NET framework provide &lt;strong&gt;a complete set of rules, practices, conventions and formalities that make getting results faster.&lt;/strong&gt; Upstart frameworks like Django, Cake and TurboGears contain similar conventions and shortcuts. The overall philosophy is:&lt;/p&gt;
	  &lt;blockquote&gt;
	    &lt;p&gt;"Most of what you want to do will probably work THIS way so let's go ahead and make it pre-defined and easier to do"&lt;/p&gt;
      &lt;/blockquote&gt;
	  &lt;p&gt; This is often called the mantra of &lt;a href="http://www.pragprog.com/the-pragmatic-programmer/extracts/tips"&gt;Don't Repeat Yourself&lt;/a&gt;:  programming is an evolution with continuous improvement. Nobody should have to write the same code twice.&lt;/p&gt;
	  &lt;p&gt;&lt;strong&gt;You aren't starting from scratch each time.&lt;/strong&gt; You have a set of scaffolding to work from. A framework, scaffolding, a skeleton, a blueprint, a worldview, whatever you want to call it... it is someone saying 'Here's what we usually do when we face challenge XYZ - you'll probably have similar needs.'&lt;/p&gt;
	  &lt;h2&gt;Kabuki and Placebos &lt;/h2&gt;
	  &lt;p&gt;This is similar to when a client or customer calls you and you know exactly how to solve their problems after they speak the first sentence. Sure, maybe 5% of the time you have to wait for  the second sentence and you think: 'Oh wait, they'll need to zig instead of zag.' Most doctors and therapists can correctly diagnose patients within a few minutes of listening to them. The rest is just kabuki and placebos. &lt;/p&gt;
	  &lt;p&gt;This principle is ignored in businesses everyday when someone thinks that what they are doing has never ever been done by any other company in the history of the world so the rules of logic or business or common sense simply don't apply. &lt;strong&gt;There's a reason why conventions are conventional: they usually work.&lt;/strong&gt; And if they don't work they can help you understand what you might try next. &lt;/p&gt;
	  &lt;h2&gt;One Ring to Rule Them All &lt;/h2&gt;
	  &lt;p&gt;I've been rolling  a framework around in my head for a while. A model that combined my views on internet business into one big tuna noodle casserole. I'm compelled to make it all fit into one &lt;a href="http://www.particleadventure.org/frameless/unified.html"&gt;Grand Unified Theory like they do in physics.&lt;/a&gt; Maybe I'm trying to force a square peg into a round hole (whole?)  but I think it is a worthy mental exercise and perhaps others can learn from it. Part of this stuff is for a course and book I'm developing right now.&lt;/p&gt;
	  &lt;p&gt;Finally, I stumbled across this essay by Jaisen Mathai called 'Why everyone should write a framework and never use it' where he posits that every good programmer worth their salt should write their own framework to better understand the underlying language, conventions and functionality of their own projects:&lt;/p&gt;
	  &lt;blockquote&gt;
	    &lt;p&gt;[W]riting a framework is one of the best exercises you can do as a web developer. So regardless if you plan on using the framework you write is irrelevant though I suggest you do because ironing out the fine details will make you a better programmer. "&lt;a href="http://www.jaisenmathai.com/blog/2008/04/17/why-everyone-should-write-a-framework-and-never-use-it/"&gt;&lt;strong&gt;The best way to understand anything is to take it apart and reassemble it.&lt;/strong&gt;&lt;/a&gt; In this case we won't be taking something apart but we'll be assembling it. First off we'll need to redefine what a framework is. From Wikipedia a framework is "a defined support structure in which another software project can be organized and developed".&lt;/p&gt;
      &lt;/blockquote&gt;
	  &lt;p&gt;This is kinda pushing me over the edge. Part of me says keep all of this private and work on it privately so nobody can steal it which is completely opposite what I'd tell a client and there's probably a wealth of insight that exposing the process of creating my framework. And most likely the fundamentals of what I'll be exploring have been collated and examined by others elsewhere. But as we've said before, there are tons of people saying the same thing you are - but the fact that it is coming from you - focused and filtered - is your competitive difference.&lt;/p&gt;
	  &lt;p&gt;'Instant Global Impact' is a slogan I've batted around for several years now. It is a spin off the chapter  from &lt;em&gt;Blogwild&lt;/em&gt; titled 'Instant Global Self-Expression' and I swap in impact for self-expression since businesses are less concerned with their employees being self-expressed and more in touch with having the fastest and strongest impact possible.&lt;/p&gt;
	  &lt;p&gt;So I'm going to call this the &lt;strong&gt;Instant Global Impact Framework&lt;/strong&gt; for now. I'm sure once it catches on it'll be called the IGI Framework or just Wibbelism. Kinda like when a few actresses I'd directed went on to use my creativity coaching skills in their own productions saying 'we're using the Wibbels methods'. Move over Jim Jones!&lt;/p&gt;
	  &lt;h2&gt;Let's Start with Three Buttons &lt;/h2&gt;
	  &lt;p&gt;Let's jump  in: &lt;/p&gt;
	  &lt;p&gt;Usually we take the perspective of the business owner and start with logistics and other un-glamous stuff like forming a corporate entity or registering a tradedmark or other 'grunt-work.' Or we start the dreaded &lt;em&gt;Well what's your passion?&lt;/em&gt; exploration (where you have to talk softly with a sibilant lisp). Then after we've gone through some more boring documentation we get to the fun part - taking the point of view of your customers. But let's start there. Start with the point of view of your customers and the structure/system they go through to become a part of your life.&lt;/p&gt;
	  &lt;p&gt;Let's work backwards: A customer clicks on the &lt;strong&gt;BUY&lt;/strong&gt; button on your website. They give you money, you give them a product. How did they get to that point? Customers buy when &lt;strong&gt;they like you&lt;/strong&gt;, when &lt;strong&gt;they trust you&lt;/strong&gt; and when &lt;strong&gt;they're ready&lt;/strong&gt; (I think that comes from &lt;a href="http://michaelport.com/"&gt;Michael&lt;/a&gt;). How did you build that trust and be first on the list when they decided they had an itch you'd be able to scratch? Somehow, they got on a mailing list or newsletter or feed subscription. Somewhere along the line, they clicked to &lt;strong&gt;SUBSCRIBE&lt;/strong&gt; to some sort of vehicle where they got to know you over time. And what brought them to that subscription form or other type of opt-in? They were looking for content or expertise about a certain topic or problem. They may have clicked a button to &lt;strong&gt;SEARCH&lt;/strong&gt; using their favorite search engine. It could also be seeing you on TV or hearing you on the radio or getting a referal from a friend - this is a bit more abstact then a search button but I think it still helps to express how content or search results gets people to find you and then consider joining your network or newsletter or community.&lt;/p&gt;
	  &lt;p&gt;&lt;img src="http://andywibbels.com/images/framework1.png" height="440" width="396" /&gt;&lt;/p&gt;
	  &lt;p&gt;Let's take it forwards: A customer is researching a problem or passion, they &lt;strong&gt;SEARCH&lt;/strong&gt; their favorite repository of information (like a search engine or social network or their own personal 'flesh/blood' network). They find compelling content that points to some sort of opt-in or contact capture or subscription form which they fill out and click &lt;strong&gt;SUBSCRIBE&lt;/strong&gt;. Then you start 'dating' this prospect and gradually they get to know you and either you build trust and credibility or you fall of their radar. Then, when they need what you have they click &lt;strong&gt;BUY&lt;/strong&gt;. &lt;/p&gt;
	  &lt;p&gt;Ha - it is kinda like a three-act play! The marketing tactics and creme filling is what happens before and after these three different buttons get clicked.&lt;/p&gt;
	  &lt;p&gt;Sure, someone might just come to your site and buy from you immediately. They don't have to go through all these steps. Or they may never buy and just lurk forever. Right now I feel like the SEARCH button is the most abstract l&lt;/p&gt;
	  &lt;p&gt;These three buttons are of course a gross generalization of the overall process - someone might not actually SEARCH for you. They might enter your URL into their browser or click from an article you wrote or some other way that makes you pop up in their real or metaphorical seach results. There's a lot of caveats to throw under the bus, but it helps to chop things up into three parts from being completely unknown to a potential customer,  orbiting their lives to finally being needed and being able to provide them products and services.&lt;/p&gt;
	  &lt;p&gt;So that's the top-level 30,000 foot view of the framework I'm working on. Next week I'll go a bit further with what happens before your customer clicks SEARCH.&lt;/p&gt;
	  &lt;p&gt; Like I said, this is intellectual property for my next book/course so I'd love to get your feedback or suggestions or parallels you see in the work of other (smarter) people. &lt;strong&gt;Questions, suggestions, corrections, opinions, additions? Let's hug it out...&lt;/strong&gt;&lt;/p&gt;
            
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&lt;/div&gt;</description><pubDate>Sat, 15 Nov 2008 02:35:47 GMT</pubDate></item><item><title>Tags vs. Categories</title><link>http://www.semiologic.com/2008/04/27/tags-vs-categories/</link><guid>http://www.semiologic.com/2008/04/27/tags-vs-categories/75</guid><description>In Resources &amp;#8212; Tags vs. Categories also made it in the blogging resources section.

Spread the Word! (...)</description><category>Blog,WordPress,blogging,tagging</category><pubDate>Sun, 27 Apr 2008 10:19:00 GMT</pubDate></item><item><title>RSS Advertising</title><link>http://www.fwicki.com</link><guid>http://www.fwicki.com/34</guid><description>&lt;table width="100%" border="0" cellspacing="4" cellpadding="0"&gt;
  &lt;tr valign=top&gt;&lt;td width="80" align=center&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17978364"&gt;&lt;img src="http://gfxc.smpgfx.com/060x080/17978364.gif" width="60" height="80" border="0" alt="Flashing Lights - sheet music at www.sheetmusicplus.com" hspace=10&gt;&lt;/a&gt;&lt;/td&gt;
    &lt;td&gt;&lt;font face="Verdana, Arial, Helvetica, sans-serif" size="2"&gt;&lt;b&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17978364"&gt;Flashing Lights&lt;/a&gt;&lt;/b&gt; ....... By &lt;b&gt;&lt;em&gt;Kanye West&lt;/em&gt;&lt;/b&gt;.&lt;br&gt;&lt;a href="http://www.sheetmusicplus.com/a/item.html?id=134480&amp;item=17978364"&gt;See more info...&lt;/a&gt;&lt;/font&gt;&lt;/font&gt;&lt;/td&gt;
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&lt;/table&gt;</description><category>Technology</category><pubDate>Thu, 20 Nov 2008 11:50:19 GMT</pubDate></item><item><title>A Few More Resources</title><link>http://www.semiologic.com/2008/04/24/a-few-more-resources/</link><guid>http://www.semiologic.com/2008/04/24/a-few-more-resources/77</guid><description>Notice &amp;#8212; A few more resources, this time in the Widgets and the Semiologic sections:

Semiologic Autoinstaller
Semiologic Panels
Widget Contexts


Spread the Word! (...)</description><category>Blog,WordPress,semiologic theme,widgets</category><pubDate>Thu, 24 Apr 2008 11:51:37 GMT</pubDate></item><item><title>New In Resources</title><link>http://www.semiologic.com/2008/04/24/new-in-resources/</link><guid>http://www.semiologic.com/2008/04/24/new-in-resources/78</guid><description>Notice &amp;#8212; I&amp;#039;m in the process of giving some love to the Resources section of the site.
Two new pages have made it in the WordPress Basics:

How to choose a hosting plan
Why upgrade? (...)</description><category>Blog,WordPress</category><pubDate>Thu, 24 Apr 2008 09:56:25 GMT</pubDate></item></channel></rss>