Search Engine Optimisation Articles - NaturalSearchBlog

SEO Best Practices - Correlation Testing

Mon, 29 Jun 2009 01:38:37 GMT

Hi everyone, This post is about the latest correlation testing done by the great folks at SEOmoz in regards to search engine ranking factors. Presented below is a list of the best SEO practices with some startling revelations. It [...]

RSS Management

Sat, 04 Jul 2009 08:51:34 GMT

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Is Verizon Responsible for Idearc?s Bankruptcy?

Mon, 22 Jun 2009 18:39:37 GMT

My op-ed piece, “Idearc’s Chapter 11 Bankruptcy: Who’s Really Responsible?” published today on Search Engine Land, and in it I put forth my position that Verizon is responsible for spinning off the company with an unreasonably huge debt load, and the people ultimately paying the bill are the stockholders. I describe in the article how Verizon [...]

Yellow Pages & Blog Payola

Fri, 03 Oct 2008 13:05:56 GMT

Ed Kohler, outspoken critic of YP industry, “outed” DexKnows.com for using Pay-Per-Post to increase links and associated PageRank for their site. As you may know, Pay-Per-Post involves paying bloggers to write articles endorsing products, services or companies, and in this flavor it also involves using those posts to link back to the company’s site in order [...]

Speaking at Dallas WordCamp 2009

Mon, 22 Jun 2009 17:19:52 GMT

I’m speaking at this year’s WordCamp in Dallas again later this week. WordCamp is a mini-convention for Wordpress and blogging enthusiasts. Some of the content is Wordpress-centric, but other content is applicable to bloggers in general, such as how to promote your blog and other stuff. I’ll be speaking on how to use social image sharing services [...]

Flickr IS Good for Search Marketing - Despite Naysayers!

Wed, 14 Jan 2009 17:59:20 GMT

I’ve seen a recent article or two claiming that Flickr can no longer be leveraged for SEO purposes. As frequent readers here know, I’ve long been a proponent of using Flickr, both for its great Web 2.0 features, but also for its marketing/promotional value. I’m sure I’m one of the people that article writer was [...]

PageRank Sculpting - The Nofollow Debate

Sun, 21 Jun 2009 23:25:51 GMT

At SMX Advanced in Seattle last month, Matt Cutts made his intentions clear when he advised SEOs not to waste too much time on internal page rank sculpting using the nofollow tag and instead concentrate on spending that time on creating useful content. This threw the SEO world into a tizzy with lot of power SEOs [...]

AT&T Acquires YP.com for $3.85 Million

Wed, 14 Jan 2009 20:41:49 GMT

AT&T has acquired YP.com for $3.85 Million. I distinctly recall back when AT&T previously bought YellowPages.com in for $100 million in 2004. Does this make sense?!? Back in 2004, I laughed and laughed and laughed, and I told coworkers that it was a huge waste of money, because, I said, “they won’t be able to buy [...]

60-Second Website Audit

Fri, 19 Jun 2009 19:20:29 GMT

While your mother may have taught you not to judge a book by its cover, she probably wasn’t an SEO. Mother’s logic is still pretty good to live by, but for as complex as SEO is or may seem, it’s pretty amazing what you can learn about a website’s SEO quality in 60 seconds or [...]

Town Changes Name For Better Google Rankings

Fri, 27 Feb 2009 00:38:29 GMT

This is just too cool to pass up mentioning in local search news: a town in Europe has decided to change it’s name in order to get better rankings in Google! The town of “Eu” in France has been edged out of search rankings for the term, since other pages about the European Union are ranking [...]

Harnessing The Power of Social Media In Business

Sun, 14 Jun 2009 23:13:14 GMT

Social media is an exciting medium offering tonnes of opportunities to you, as a business owner, to engage the masses in your marketing efforts and get great results for your efforts. It is a double edged sword and if done right, you will glow on the winner’s podium with a great name for your product/service/company in [...]

Key to Relevance: Title Tags

Fri, 10 Apr 2009 22:05:07 GMT

I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site’s TITLE tag. It’s not the first time that I have mentioned how TITLE tags are key to relevance [...]

Google Wave - Online Collaboration And Communication Revolution

Sun, 07 Jun 2009 23:55:32 GMT

Google Wave was released at the recent Google I/O event as a demo product. It is an amazing real time collaboration and communication platform with email, instant messaging and heaps more combined to form an awesome product. The demo product is an HTML 5 applicaion built using the Google Web Toolkit. Wave is being released as [...]

PageRank Sculpting - The Nofollow Debate

Sun, 21 Jun 2009 23:25:51 GMT

Power Searching With Google?s New Search Options Feature

Wed, 27 May 2009 15:29:11 GMT

Google introduced the all new Search Options at its Searchology 2009 event. This is a useful feature that lets users slice and dice search results in various ways. Here’s an example: Clicking on “Show options” (just below the Google logo) displays a box to the left of the results: Clicking on “Show options” (just below the Google logo) [...]

Speaking at Dallas WordCamp 2009

Mon, 22 Jun 2009 17:19:52 GMT

Google Supports Microformats, Rolls Out Rich Snippets

Wed, 27 May 2009 14:41:45 GMT

The annual Google Searchology conference held recently revealed some interesting offerings in the search marketing field. Google had introduced personalised search and universal search through the same event in previous years. Google has stated its support for rich microformats. Yahoo?s Search Monkey has already implemented them. But is still not clear if the search engines read [...]

Natural Search Marketing is Just in Time Conversation

Wed, 01 Jul 2009 19:34:40 GMT

I had the extreme pleasure of presenting to some of the biggest brands around at the 2009 Brandworks University. This year represented 19 years that Lindsay, Stone & Briggs has put on this annual branding conference. Brandworks is very unique in many ways as conferences go: attendance is mostly done by invitation, but attendees still [...]

Microformats Hit Mainstream!

Wed, 20 May 2009 16:13:46 GMT

Over on SEMClubhouse I’ve written up a post on “Why Use Microformats?” which is a mild criticism of Michael Gray’s recent post on “HCards, Microformats and Address Data does it Matter for SEO“. Essentially, Michael suggests people should prioritize implementation of hCard into local info webpages as a lower-priority, back-burner project. I not only believe [...]

Key to Relevance: Title Tags

Fri, 10 Apr 2009 22:05:07 GMT

Search Engine Optimisation Articles - NaturalSearchBlog

SEO Best Practices - Correlation Testing

RSS Management

Is Verizon Responsible for Idearc?s Bankruptcy?

Yellow Pages & Blog Payola

Speaking at Dallas WordCamp 2009

Flickr *IS* Good for Search Marketing - Despite Naysayers!

PageRank Sculpting - The Nofollow Debate

AT&T Acquires YP.com for $3.85 Million

60-Second Website Audit

Town Changes Name For Better Google Rankings

Harnessing The Power of Social Media In Business

Key to Relevance: Title Tags

Google Wave - Online Collaboration And Communication Revolution

PageRank Sculpting - The Nofollow Debate

Power Searching With Google?s New Search Options Feature

Speaking at Dallas WordCamp 2009

Google Supports Microformats, Rolls Out Rich Snippets

Natural Search Marketing is Just in Time Conversation

Microformats Hit Mainstream!

Key to Relevance: Title Tags

Flickr IS Good for Search Marketing - Despite Naysayers!