RSS mashup technology enables publishers to expand their Internet syndication presence above the level of simple RSS publishers. RSS mashup concepts allow the implementation of advanced syndication strategies that are compliant, vertical, and valuable.

The following information is contained within the RSS mashup concepts mindmap:

• Custom, Topic-Specific Data Streams:

fwicki's primary purpose is to enable the publisher and webmaster to create custom, hyperdynamic, topic-specific data streams. Savvy webmasters and SEO professionals use the fwicki application to gain advantage over their Internet competition.

• Subscriber Benefits:

The benefits of using the fwicki application are many for subscribers. The unique nature of the fwicki application allows subscribers to create focused RSS feeds for their web site or personal consumption.

fwicki feeds are more dynamic in nature than conventional feeds. The subscriber gets the benefit of tapping into top syndication sources while avoiding the tedious process of browsing/sorting multiple feeds. fwicki allows the subscriber to combine their top feeds into a fwicki mashup feed. The combining of multiple feeds into one saves time and effort for the subscriber.

• Reduced RSS Feed Update Intensity:

The benefits of RSS mashup are many.. it would take some time to cover them all. One of the most popular benefits associated with RSS mashup is the reduced level of feed update intensity.

Because the carefully planned mashup contains dynamic data from multiple sources, the update intensity of any given feed within the mashup can be effectively reduced. This attribute has proven to be very popular among RSS publishers who use fwicki technology.

• Publisher Benefits:

Publishers have a unique tool set when using the fwicki application. fwicki enables publishers to create highly-optimized, targeted information streams. fwicki also enables publishers to place their RSS feeds into an environment of savvy syndication professionals who are looking for top-level, media-rich content.

Publishers have several options when using fwicki. Among those options are the ability to:

The users within the fwicki community have the option to take a publisher's feeds and create focused feed mashups which in turn create new instances of syndication for the publishers website content.

Not only is there value associated with generating a new instance of syndication, there is great value for the publisher when mashup technology brings their site content into carefully planned, optimized data streams.

• RSS Consulting and Support:

For many publishers and webmasters, understanding the concepts and advantages of RSS and syndication technology can be a challenge.

fwicki offers RSS consulting services designed to benefit all webmasters, from entry-level to advanced users. Regardless of where you stand with RSS.. we can help you take syndication to the next level.

• Internet Benefits:

The fwicki mashup application brings value to the Internet at large.

The fwicki mashup application allows savvy developers and webmasters to create combinations of top-level RSS sources which by their very nature act as web content filters.

The fwicki application can be used to segregate, integrate, and combine the best RSS information available for any topic on the web.. as long as the mashups comply with fwicki's terms of service.

• RSS Sharing Services:

fwicki offers RSS sharing services that allow publishers and site owners to share their feeds with fwicki users.

Make it easy for the fwicki users in your audience to generate new mashups (new instances of syndication) which contain your website content. RSS publishers leverage the fwicki application to get additional syndication for site content, products, and services.

• Internet Content Filtering:

Everyone agrees.. Internet content filtering presents challenges.

fwicki offers an RSS-XML application platform that gives publishers, webmasters, and even the casual RSS enthusiast an easy way to filter,  manage, and control the content they receive.

• Market Sector Advantages Through Advanced Syndication Concepts:

fwicki provides several market-sector advantages for savvy site owners. Combining RSS, SEO, multimedia, custom data portal technologies, and syndication widgets give the publisher significant advantages over the competition.

fwicki employs compliant, vertical technologies that create such advantages. When a comprehensive syndication strategy is implemented and allowed to remain in place, a website will grow it's subscriber base and increase it's ROI.

If you are interested in learning more.. contact fwicki support.

• RSS Widget and Gadget Technologies:

RSS widget and gadget technologies are exploding. Savvy developers are creating powerful widgets and gadgets that offer value to Internet users. fwicki RSS widgets and gadgets include a Google Gadget, RSS FLASH cloud widgets, RSS photo cloud widgets, a fwicki facebook application, a fwicki Bebo application, a fwicki Joomla! module, and the original RSS feed cloud.

fwicki RSS widgets and gadgets offer much more than meets the eye. To the casual observer, the widgets look cool and they contain multiple mashups which deliver targeted information and media content on a given subject.

To the savvy publisher the widgets are a viral syndication mechanism that can be shared with other site owners and bloggers within their niche category. The widgets double as a viral syndication engine.

fwicki develops custom RSS FLASH cloud widgets for qualifying publishers. Contact us for additional information.

• Featured Feed Services:

fwicki offers featured feed services for the Internet community.

Qualified publishers who are interested in presenting their feed to an educated RSS consumer have the option of featuring their feed at fwicki. RSS feeds featured at fwicki must comply with the fwicki terms of service.

Contact us if you are interested in featuring an RSS feed at fwicki.

• RSS Data Portals and Multimedia Integration:

fwicki is unique in that the application generates a public RSS reader page that can be modified and transformed into a custom data portal.

fwicki data portals support media integration and playback tools. This includes an embedded High-Definition video player and podcast player tools.

The modified fwicki data portals are highly optimized. As a result, they perform very well in the search engines. fwicki portal pages can be used to boost visibility online. fwicki portal pages generate additional organic traffic for web sites and blogs. The pages can also be used to promote specific content, products, and services.

• fwicki's Role on the Internet:

The fwicki application has a unique role on the Internet. Google continues to categorize and define the role of fwicki and has assigned authoritative status to the application in the realm of "rss mashup technology" as well as "social bookmarking".

Google the following terms to verify:

The fwicki application is innovative and effective. fwicki provides significant advantages to site owners and webmasters who understand the intricate relationships between RSS, SEO, and RSS mashup concepts.

• XML: Internet Syndication

XML is a markup language for documents containing structured information. XML is an acronym for: Extensible Markup Language.

In order to appreciate XML, it is important to understand why it was created. XML was created so that richly structured documents could be used over the web. The only viable alternatives, HTML and SGML, are not practical for this purpose.

• Access to Premium Content: No Duplicate Content Penalty

RSS technology is the syndication mechanism of the web. It enables online publishers to provide easy access to their site content, products, and services. RSS-XML provides the mechanism whereby site owners can pull highly-optimized, relevant, target-specific content for their audience.

Most website platforms (including WordPress, Joomla, and Drupal) have features in place that generate RSS feeds automatically. These feeds are made available on the website or blog. Public access to RSS feeds enable third-party webmasters and subscribers to retrieve the feeds and thus the content. RSS feeds can be used on "third-party" web sites without duplicate content penalties.

Why is this important? Because it increases the overall quality of the content that can be presented on a given website. Suppose a webmaster has a blog about astronomy. The option of pulling dynamic content and media which is directly related to astronomy will increase the quality of the blog, as well as the quality of the user experience.

Some SEO professionals maintain that there can be advantages related to carefully importing the right content for your audience via XML.

• RSS: Improves the Internet

RSS and XML technologies improve the Internet. RSS provides benefits for the end-user, publisher, subscriber, and webmaster.

RSS and XML technologies are ideal for creating dynamic streams of pertinent data while filtering the content that general Internet users must sift through when searching for topic-related information.

RSS allows users to subscribe to information streams without having to continually re-visit the website of origin. Dynamically delivered content, media, and information is key to the effective use of the Internet.

• Advantages for Subscribers

RSS is all about the "end-user". The list of benefits for the subscriber are many and include the ability to have targeted content delivered without the need to surf the Internet.

In addition to adding control over the data delivered, local and web-based RSS readers provide a media-rich experience while parsing the feeds in a "user-friendly" format.

Subscribers can easily manage and control the content they receive online through careful selection of top information feeds.

Webmasters can also benefit from RSS as a subscriber. As previously mentioned, site owners can capture highly-relevant, topic-based information that give additional value to their site, their audience, and the Internet at large.. all without a duplicate-content penalty.

• Advantages for Publishers

Publishers benefit from RSS in several ways. RSS allows publishers to syndicate their content, products, services, and media. RSS enables publishers to expand their readership without requiring subscribers to continually return to their web site.

Syndication of site content, products, and services through XML allow publishers to distribute their feeds to various feed libraries, databases, and RSS feed repositories. This enables publishers to distribute their site content globally.. with relative ease.

RSS enables publishers to share their most valuable content. RSS gives third-party publishers a compliant mechanism whereby they can retrieve content from established authority websites and boost the relevance of the third-party site by including the content within the third-party site.

There is also some speculation among SEO experts that a certain amount of benefit is gained by the third-party site when associating itself with the authority site providing the feed. If this hypothesis is correct, RSS provides a unique way to form associations with authority sites on the Internet.

• fwicki: RSS Mashup Technology

The fwicki RSS Mashup application is one-of-a-kind. It allows RSS publishers and subscribers to significantly increase their involvement in syndication technology without the need for extensive RSS & SEO training.

fwicki is a global leader in RSS management, and RSS mashup technologies. In fact, Google now offers the fwicki application as the definition of RSS mashup technology and also lists fwicki within the definition of social bookmarking. Google this:

define: rss mashup technology

and this:

define: social bookmarking